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What to Sell on eBay, and What not to Sell
Part two

  • Does the product set help you fill a niche? Simply, a niche product focuses on filling the
    needs and wants of a specific segment of clients. You need to find your own special
    corner of the eBay world and target shoppers of a particular kind. For example, a party
    supply store for kids birthday parties would cater primarily to mothers. In so doing, the
    eBay seller could supply a range of related toys for children's gifts, as well as party
    supplies for various holidays. Delving deeper, a party supply business may initially do
    better catering to either mothers of girls (or mothers of boys). In this way the eBay
    seller would have ample opportunity to build a base of business in catering specifically
    to the needs of either sex.

    You may find a niche product set is easy to find with sports, games and hobbies.
    Examples of niche product sets include: cue sticks, fishing lures, bicycle parts, golf
    accessories, equestrian gear, beer paraphernalia, billiard / pool tables and cues, pinball
    machines, dolls, or model cars. You may also find niche products targeted at specific
    types of people, such as teacher supplies, products to help autistic kids, or clown
    supplies.

  • Is the product easy to procure? In short you need to buy lots merchandise, so get a
    resale license so you can buy wholesale in bulk. Buying wholesale in bulk is a key to
    profitability. The more you buy from a manufacturer, the better the deal you will get.
    You can get price breaks for buying in bulk and often free shipping deals, which will help
    you increase your margins. Sticking to a few select manufacturers will also help you
    cater to your niche. Source merchandise from a few core manufacturers sprinkled with
    other highly specialized ones, so that your total offering is unique. Your personal
    creativity is key. When you find a core set of products that sell well, then aim to build on
    that core set. More...
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What Not to
Sell on eBay

Pay careful thought about
what not to sell on eBay.
While eBay has a specific
set of rules of what is not
allowed for sale on eBay,
we offer the following
suggestions to avoid
selling on eBay:

  • old technology
    (Apple computers,
    8-track, VHS, etc.)

  • glass, pottery and
    anything that may
    break in transit.

  • anything with a
    liquid component,
    such as bubbles
    that may expand
    and burst in
    transit or altitude
    changes

  • nail polish and
    other flammable
    materials (check
    postal regulations)

Finally, if you have
handmade items, you're
really much better off
selling them on ETSY, a
site that caters to buying
and selling handmade
things.
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