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Make Money Blog: Amazon vs. eBay
Discover two ways to make money on Amazon and learn who is
winning the fixed price wars.
Going, going, gone! The auction format listings have a gloomy future, according to
BusinessWeek article -- Auctions on eBay: A Dying Breed (June 03, 2008).
BusinessWeek dubs Amazon "the leader in online sales of fixed-price goods."
Check Statbrain (a place to check all visitor stats) and you'll see the estimated
number of daily visitors.
It's no wonder. Amazon's sales jumped 37% in the first quarter of 2008, while
eBay's results were quite lower at just 14% in the same quarter. The differences
started brewing when Amazon opened its site to independent sellers, which was
seamless integration that from the start offered one-way feedback.
Amazon versus eBay: who wins? Hands down Amazon wins! Why? eBay has
created an environment of distrust between its sellers and buyers. The dichotomy
between buyers and sellers culminated May 19, 2008 when eBay set forth its "No
negative feedback" policy whereby sellers are unable to leave negative feedback for
buyers. Conversely buyers have the leg up in that they can leave positive, neutral
or negative feedback for sellers. Incidentally, neutral feedback counts the same as
negative, which is just another way that eBay is tipping the scales in favor of
buyers and forsaking sellers.
Amazon on the other hand has embraced buyers and sellers alike! Many buyers
barely know that they are buying outside of Amazon -- that's because Amazon has
done a fanulous job of co-branding. This leverages high marks for Trust and
Safety between buyers and sellers! Personalized recommendations is a wonderful
cross-sell tool that buyers certainly appreciate too. And having ONE listing for
items that have different sizes or color options simplifies the experience for all.
eBay only recently made modifications to play "catch up" to Amazon. Another key
feature on Amazon is that it has a shopping cart and wish list -- buyers on eBay
often inadvertently make purchases then squibble over the hard lined contract
instilled by eBay in the interest of its own pocketbook.
Amazon wins for SELLERS because:
- There's no per product listing fee and it doesn't cost you a penny until your
product sells.
- Amazon makes it easy to have a branded online store.
- Blog authors can monetize their sites with loads of help from Amazon.
- If have the digital rights to a book, you can make it available as an eBook on
Amazon.com (eBay banned digital items March 31, 2008).
- You can get a free 30-day trial to open your store!
Amazon wins for BUYERS because:
- Buyers can shop without commitments (wish lists and shopping carts)
- The personalized shopping experience helps buyers find what they need
- Feedback doesn't feel compulsary as it does in eBay's forum
- Amazon estimates delivery time, while eBay leaves sellers guessing.
- Amazon streamlines packaging tracking.
Want more proof that Amazon is winning in the marketplace?
Here's how to make money on Amazon:
- Open an Amazon store. What products can I sell Amazon.com? You can sell
items in the following categories: Automotive, Baby, Camera and Photo,
Electronics, Everything Else, Health and Personal Care, Home and Garden,
Musical Instruments, Office Products, Software, Sports & Outdoors, Tools
and Hardware, Toys & Games and Video Games
- Become an Amazon affiliate. When you join up as an associate in Amazon's
affiliate marketing program, you can receive up to 10% in referral fees. It's a
great way to make some extra cash on your blog or Web site. Here's what an
Amazon Bookstore looks like (ours is all about eBay and Amazon).
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Who wins - Amazon or eBay? Cast your vote now:
Amazon Customer Discussions
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